This Cookie Policy (“Policy”) explains how DressFitt, operated by Secusysts Technologies Inc. (“DressFitt,” “we,” “us,” or “our”), uses cookies and similar technologies when you visit or interact with our website, mobile applications, and related digital services (collectively, the “Services”). By using the Services, you consent to the use of cookies as described in this Policy.
1. Overview
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the website operators.
DressFitt uses cookies and similar technologies to enable core platform functionality, remember your preferences, analyze usage patterns, and improve the overall quality of our Services. This Policy describes the types of cookies we use, their purposes, and how you can manage your cookie preferences.
2. Types of Cookies We Use
DressFitt uses the following four categories of cookies:
2.1 Essential Cookies
Essential cookies are strictly necessary for the operation of our Services. These cookies enable core functionality such as:
- Authentication: Keeping you signed in to your account and maintaining your session across pages.
- Security: Protecting your account from unauthorized access, detecting fraudulent activity, and preventing cross-site request forgery (CSRF) attacks.
- Load Balancing: Distributing traffic across our servers to ensure consistent performance.
- Cookie Consent: Remembering your cookie preferences and consent choices.
These cookies cannot be disabled as they are essential to the functioning of the Services.
2.2 Functional Cookies
Functional cookies enable enhanced functionality and personalization of the Services. These cookies allow us to:
- Preferences: Remember your language preferences, display settings, and interface customizations.
- Settings: Store your account settings, notification preferences, and other personalization choices.
- Recent Activity: Remember your recent searches, generated content, and browsing history within the platform to provide a more personalized experience.
If you disable functional cookies, some features of the Services may not function as intended.
2.3 Analytics Cookies
Analytics cookies help us understand how users interact with our Services by collecting and reporting information anonymously. These cookies enable us to:
- Usage Patterns: Track page views, feature usage, navigation paths, and engagement metrics to understand how our Services are used.
- Performance Monitoring: Measure load times, error rates, and other performance indicators to optimize the platform.
- Improvement: Identify areas for improvement and inform product development decisions based on aggregate user behavior data.
2.4 Marketing Cookies
Marketing cookies may be used to track visitors across websites and display relevant advertisements. If applicable, these cookies are used to:
- Targeted Advertising: Deliver advertisements that are relevant to your interests based on your browsing behavior.
- Campaign Measurement: Measure the effectiveness of advertising campaigns and marketing initiatives.
- Referral Tracking: Track referrals from partner websites and affiliate programs.
DressFitt currently uses marketing cookies on a limited basis. You may opt out of marketing cookies at any time without affecting core platform functionality.
3. Third-Party Cookies
Some cookies on our platform are placed by third-party service providers. These third parties may include:
- Analytics Providers: We use analytics services to collect and analyze usage data. These providers may set their own cookies to track user interactions across our platform.
- AI Service Providers: Our third-party AI service providers may use cookies or similar technologies in connection with the processing of AI-generated content requests.
- Payment Processors: When you make purchases on our platform, our payment processors may use cookies to facilitate secure transactions.
- Content Delivery Networks (CDNs): We use CDNs to deliver content quickly and efficiently, and these services may set performance-related cookies.
Please refer to the privacy policies of these third-party providers for more information about how they use cookies and process your data.
4. Cookie Duration
Cookies used by DressFitt fall into two categories based on their duration:
- Session Cookies: These cookies are temporary and are deleted from your device when you close your browser. They are used to maintain your session state and enable core functionality during your visit.
- Persistent Cookies: These cookies remain on your device for a set period or until you manually delete them. They are used to remember your preferences and provide a consistent experience across visits.
Retention periods for persistent cookies vary depending on their purpose. Authentication cookies typically expire after 30 days of inactivity. Preference cookies may persist for up to 12 months. Analytics cookies generally have a retention period of up to 26 months.
5. Managing Cookies
You have several options for managing cookies on your device:
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically find cookie management options in your browser’s “Settings,” “Preferences,” or “Privacy” menu. You can choose to block all cookies, accept all cookies, or receive a notification when a cookie is set.
- Opt-Out Options: You may opt out of non-essential cookies (functional, analytics, and marketing cookies) through our cookie consent management interface, which is presented when you first visit our platform.
- Impact of Disabling Cookies: Please note that disabling or blocking certain cookies may impact the functionality of our Services. Essential cookies cannot be disabled, and blocking them may prevent you from accessing the platform. Disabling functional cookies may result in a less personalized experience.
6. Local Storage and Similar Technologies
In addition to cookies, DressFitt may use other similar technologies to store information on your device:
- AsyncStorage: Our mobile application uses AsyncStorage (a key-value storage system) to store app preferences, session data, and cached content locally on your device for improved performance and offline functionality.
- localStorage: Our web application uses the browser’s localStorage API to store user preferences, interface settings, and non-sensitive session data for a consistent browsing experience.
- sessionStorage: We may use sessionStorage to store temporary data during your browsing session that is cleared when you close the browser tab.
These technologies function similarly to cookies and are subject to the same management controls described in this Policy.
7. Do Not Track
Some web browsers offer a “Do Not Track” (DNT) feature that sends a signal to websites you visit indicating that you do not want to be tracked. There is currently no universally accepted standard for how companies should respond to DNT signals.
At this time, DressFitt does not respond to DNT signals. However, you can manage your privacy preferences through the cookie management options described in Section 5 of this Policy. We will continue to monitor developments in DNT technology and standards and may update our practices accordingly.
8. Children’s Privacy
DressFitt does not knowingly collect personal data from children under the age of thirteen (13). Our Services are not directed at or intended for use by children under 13. If we become aware that we have inadvertently collected personal data from a child under 13, we will take steps to delete such data promptly.
If you are a parent or guardian and believe that your child under 13 has provided personal data to DressFitt, please contact us at privacy@dressfitt.com so that we can take appropriate action.
9. Changes to This Policy
DressFitt reserves the right to update or modify this Cookie Policy at any time, at our sole discretion. Changes will be effective upon posting the revised Policy on our website. Your continued use of the Services after such changes constitutes your acceptance of the updated Policy.
We encourage you to review this Policy periodically to stay informed of any updates regarding our use of cookies and similar technologies.
10. Contact Us
If you have any questions, concerns, or feedback regarding this Cookie Policy or our use of cookies and similar technologies, please contact us at:
For privacy-specific inquiries:
Secusysts Technologies Inc.
United States
Last Updated: February 2026