This Privacy Policy explains how DressFitt ("DressFitt," "we," "us," or "our") collects, uses, discloses, and protects personal data when you access or use our mobile applications, websites, and related services (collectively, the "Services").
This Privacy Policy is intended to comply with applicable data protection and consumer privacy laws, including the EU General Data Protection Regulation (GDPR), UK GDPR, and relevant United States consumer privacy laws, including the California Consumer Privacy Act and California Privacy Rights Act where applicable.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Scope and Applicability
This Privacy Policy applies to all users of the Services worldwide. Certain rights described in this Policy apply only to individuals located in specific jurisdictions, as required by applicable law.
2. Information We Collect
2.1 Information You Provide Directly
We may collect personal information that you voluntarily provide, including but not limited to your email address, account or profile information, communications sent to us such as support requests or feedback, and content you upload or generate through the Services.
2.2 Automatically Collected Information
When you use the Services, we may automatically collect technical and usage information, including device type, operating system, application version, unique device identifiers, IP address, usage data, interaction logs, and network or connection information.
2.3 Media and Content Data
If you grant permission, we may access photos, videos, or other files stored on your device solely to provide requested features such as AI-powered image or video generation. We do not access such content without your consent, and access can be revoked at any time through your device settings.
3. How We Use Personal Data
We process personal data for the following purposes: to operate, maintain, and improve the Services; to provide AI-powered features and user-requested functionality; to personalize user experience and optimize performance; to communicate with you regarding service updates, support, or administrative notices; to detect, prevent, and address fraud, misuse, or security incidents; and to comply with legal obligations and enforce our Terms of Service.
We do not engage in automated decision-making that produces legal or similarly significant effects without human involvement.
4. Legal Bases for Processing (GDPR and UK GDPR)
Where applicable, we process personal data based on one or more of the following legal grounds: performance of a contract, your consent, our legitimate interests in operating and improving the Services, and compliance with legal obligations.
5. Cookies and Similar Technologies
We may use cookies and similar technologies to ensure proper functionality, enhance user experience, and analyze usage patterns. You may manage or disable cookies through your browser or device settings, subject to applicable law.
6. Data Sharing and Disclosure
We do not sell personal data. We may share personal data only with trusted service providers acting on our behalf under contractual confidentiality obligations; with payment platforms such as Apple App Store or Google Play Store for subscription management, subject to their own privacy policies; when required by law or legal process; or in connection with a corporate transaction such as a merger, acquisition, or asset sale.
7. International Data Transfers
Your personal data may be transferred to and processed in countries other than your country of residence. Where required by law, we implement appropriate safeguards, including standard contractual clauses or equivalent mechanisms, to protect international data transfers.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the nature of the data and applicable legal requirements.
9. Data Security
We implement reasonable administrative, technical, and organizational measures designed to protect personal data against unauthorized access, loss, misuse, or alteration. However, no security system can be guaranteed to be completely secure.
10. Your Privacy Rights
10.1 Rights Under GDPR and UK GDPR
If you are located in the European Economic Area or the United Kingdom, you have the right to access your personal data, request correction or deletion, restrict or object to processing, request data portability, withdraw consent at any time, and lodge a complaint with a supervisory authority.
10.2 U.S. Consumer Privacy Rights
Depending on your state of residence, you may have the right to know what personal data we collect and how it is used, request deletion or correction of personal data subject to legal exceptions, and opt out of certain data processing where applicable. We do not discriminate against users for exercising privacy rights.
11. Children's Privacy
The Services are not intended for children under the age of 13, or the minimum age required by applicable law. We do not knowingly collect personal data from children without verified parental consent.
12. Third-Party Links and Services
The Services may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third parties, and your interactions with them are governed by their respective privacy policies.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any material changes will be made available within the Services or otherwise communicated as required by law. Continued use of the Services after updates constitutes acceptance of the revised Privacy Policy.
14. Contact Information
If you have any questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact us at:
support@dressfitt.com
Last Updated: January 18, 2026